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Monday, April 26, 2010

'Avatar' shatters DVD Sales record

'Avatar' Blu-Ray Breaks Records

Despite the 2D presentation and complete lack of special features, the Avatar Blu-ray has sold 2.7 million copies in just 4 days, surpassing the previous record of 2.5 million copies held by The Dark Knight. The combined DVD/Blu-ray sales also surpassed the
 combined DVD/Blu-ray sales of New Moon, making Avatar the biggest DVD release of the year by a considerable margin.

Although the Blu-Ray disc doesn't include any extra features, it does have one thing going for it: spectacular video and audio quality. Reviews of the disc have so far been routinely citing it as one of the best looking and best sounding yet made.

According to, the disc is, "Reference quality. Demo worthy. Grade-A eye candy. Whatever you want to call it, Avatar on Blu-ray is the kind of material that not only sells discs, it sells entire home theater systems. It's a visual showpiece from start to finish, and if the big box stores start playing Avatar on their floor displays—maybe they already are—I guarantee they'll see a spike in HDTV and Blu-ray player sales. I don't want to gush. I'm not a gusher by nature. But put quite simply, Avatar's 1080p/AVC-encoded transfer—framed in James Cameron's preferred 1.78:1 aspect ratio, filling up almost the entirety of a 50 GB disc, and coasting along at an extremely high bit rate—is nothing short of superlative in nearly every objectively measurable or subjectively eye-balled category."

The reviewer at concurs: "It should really come as no surprise, this earns a perfect “5 Star Rating” for overall video quality and is the utter definition of 'reference quality' in terms of Hi-Def visuals, be it 2D or not."

A special edition Blu-ray is expected to be released in November. Until then, there will be a theatrical re-release in August featuring 6 minutes of additional footage.

by David Humphreys


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