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Friday, October 22, 2010

The 10 most Facebook-addicted countries

Find out  if  your country  ranks among the most Facebook users.

There's a scene in "The Social Network," the David Fincher-directed biopic about the humble beginnings of Facebook, where Napster co-founder Sean Parker tells Mark Zuckerberg (played by Jesse Eisenberg) he can expand the Harvard underclassman's site onto "two continents." In the film, Zuckerberg's jaw nearly hits the floor at the prospect -- if he only knew then what we know now.

Since that moment, which was based on a 2004 conversation between the two Internet pioneers, Facebook has exploded well past two continents, boasting some 540 million users around the world, according to the latest count. In fact, if Facebook's total users made up a country, it would be the third largest in the world, behind only India and China. Which nations have the most Facebook users on earth, then? Click through to find out.

* Traffic data based on unique visitors (number of unduplicated users on the site) that visited Facebook in August, 2010, the most recent available figures.

1. United States
Monthly Facebook visitors: 140 million

It may be no surprise that the country in which Facebook originated also boasts the most Facebook members on earth. Still, the 140 million American Facebook users currently active in the U.S. account for more than 45 per cent of the nation's population. And boy are those Yankee Facebookers active. Each American user on the site visits Facebook 55 times per month on average, also a world record. The majority (57 per cent) of Facebook users in the States are female, though, one of the few countries on earth where men aren't the predominant members.

2. United Kingdom
Monthly Facebook visitors: 28 million

The U.K.'s Facebook-user breakdown by gender is similar to other countries. Men make up 57% of Facebookers and women only make up 43% of the social-network's population. What separates U.K. networkers, though, is their educational level. According to traffic data, 53 per cent of U.K. Facebook users claim to have finished at least "some college," while 32 per cent of those with Facebook accounts earn between $48,000 and $81,000 per year, much higher than Facebook users in other nations.

3. Indonesia (tie)
Monthly Facebook visitors: 26 million

Twenty six million active Facebook accounts sounds like a lot for one country, but consider that Indonesia has a total population of nearly 240 million people. By those numbers, only about 11 per cent of Indonesians have an active account on the social networking site, a fairly low tally for this list. Add to that that Indonesian Facebook users only visit the site 7.4 times per month on average, and maybe Indonesia should consider using the site more often so it fits in around here.

3. Italy (tie)
Monthly Facebook visitors: 26 million

Italians may love their social networking more than anyone. Over 43 per cent of Italians have an active Facebook account, the lion's share of which (40 per cent) are between the ages of 25 and 34. Each month, though, Italians are responsible for only 36 billion Facebook page views, or nearly 1,400 for each user -- a far cry from the 2,100 monthly page views Canadian Facebook users load on average.

5. France (tie)
Monthly Facebook visitors: 23 million

France isn't Canada or anything (with 41 per cent of our citizens using the social networking site, we're near the top of the Facebook-penetration list), but it still has an impressive Facebook-adoption rate. Some 35 per cent of the French population currently have active Facebook accounts - 60 per cent of which are men, 40 per cent of which are women. Further, traffic data shows, 48 per cent of French Facebookers never got their high school diploma.

5. India (tie)
Monthly Facebook visitors: 23 million

Because of heavy Internet censorship in China, India is the country with the largest population to make this Facebook list. Yet, relatively speaking, India's usage of the social networking site is quite low on a global scale. Only two per cent of India's near-1.2 billion people own active Facebook accounts, and those users visit the site just eight times per month on average. Both of those figures, within the constraints of this top 10 list, fall well below the rampant Facebook usage of other countries.

7. Germany
Monthly Facebook visitors: 19 million

Facebook is used by the wide majority of German Internet users, to be sure, but it's predominantly men who use the site in Deutschland. According to August numbers, 64 per cent of German Facebook activity was logged by males, as opposed to just 36 per cent on the female side. And who are the most active age groups on Facebook in Germany? That would be 35- to 44-year-olds, who have up to 28 per cent of current German Facebook accounts.

8. Mexico (tie)
Monthly Facebook visitors: 16 million

While Mexico shares the same number of estimated Facebook users as Turkey, its visitors appear to navigate the site much less. Mexican users log only 22 billion Facebook page views each month, compared to Turkey's 36 billion. Still, the average Mexican Facebook user visits the site more than once a day.

8. Turkey (tie)
Monthly Facebook visitors: 16 million

Turkey is the first of five countries on this list from Europe. While only 22 per cent of the Turkish population owns an active account on the social networking site, those users still generate around 36 billion Facebook page views every 30 days. On average, data suggests, the average Turkish Facebook user spends 30 minutes on Facebook each month.

10. Canada
Estimated Facebook users: 14 million

Despite much recent government opposition to the site's privacy policies, Facebook may never be more popular in Canada than it is today. Facebook's 14 million-plus users logged about 30 billion page views on the site in August alone, good for more than 2,100 average page views per Canadian that month. According to the latest figures, more than 41 per cent of Canada's 34 million citizens have an active Facebook account.


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