Klout is a San Francisco based company that provides social media analytics that measures a user's influence across their social network. The analysis is done on data taken from sites such as Twitter and Facebook and measures the size of a person's network,
the content created, and how other people interact with that content. Klout recently added LinkedIn, Foursquare, and YouTube data to its algorithm.
Klout Score
The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score.
True Reach is the size of one's engaged audience and is based on those of their followers and friends who actively listen and react to messages. Amplification Score is the likelihood that one's messages will generate actions (retweets, @messages, likes and comments) and is on a scale of 1 to 100. Network score indicates how influential one's engaged audience is and is also on a scale from 1 to 100. The Klout score is highly correlated to clicks, comments and retweets.
The final Klout Score is a representation of how successful a person is at engaging their audience and how big of an impact their messages have on people. The accuracy of Klout Score has been questioned several times by different researchers however Klout Score is being used by most social media marketers as a barometer of influence.
Methodology
Klout measures influence by using data points from Twitter, such as: following count, follower count, retweets, list memberships, how many spam/dead accounts are following you, how influential the people that retweet you are, and unique mentions. This information is blended with Facebook data such as comment, likes, and the number of friends in your network to come up with a "Klout Score" that measures a user's online influence.
In Tweet
How long does a tweet last before it loses steam and falls by the wayside? If you have a high Klout score, it may last up to 67 times longer than other users.
The social influence measuring tool studied the impact of a tweet over time, based on a user’s Klout score. Specifically, the company wanted to know how many retweets different types of users garner and how much time it takes before those retweets cut in half — or the half-life of a tweet. Klout measured a week’s worth of retweet data to find out.
The results are stark. If you have a Klout score between 40 and 70, you can expect your tweet’s half-life to last for just five minutes. If you have a Klout score between 70 and 75 though, that number quintuples to 25 minutes.
The 75-80 range is where the big jump occurs, though. The average half-life of a tweet from a user with that score range is a huge two hours and 45 minutes. It increases to five hours and 15 minutes for the 80-85 range, and tweets coming from Klout users with a score above 85 will last for an average five hours and 35 minutes. Interestingly enough, tweets coming from users with a Klout score less than 40 actually have an identical half-life to those with a score between 70 and 75.
The results compare well with other studies on the half-life of sharing. Bit.ly recently performed a study of the half-life of tweets as well and determined that the half-life of a popular link is around three hours.
Check out the infographic Klout put together below, and let us know in the comments what you think of the results.
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